BRAND Napa Valley is was founded by original proprietors Ed and Deb Fitts. Ed’s background is in paper manufacturing – supplying a number of contracts including packaging to fast food restaurants. He founded Dopaco, a company that specialized in providing packaging and paper products for nationally known fast food franchises including Burger King and McDonalds. He sold his business in 2004 although he stayed on for a while following the sale as the CEO. Dopaco operated a number of manufacturing plants in select locations in the United States. One of these manufacturing plants was located in Stockton California and during a number of visits to this plant he also had the opportunity to visit the Napa Valley. He became intrigued with the wines and the lifestyle and ultimately decided to buy property in the Napa Valley (after joining and being a member of the Napa Valley Reserve for many years).
In 2005 he purchased land on Pritchard Hill from the long time Pritchard Hill family (the Longs, reference nearby David Arthur and Montana Estate). Three acres were already planted on site; their first wine was made from this small vineyard. The inaugural vintage was from 2009 and the wines were produced at Vineyard 29 until the BRAND physical winery was built. Ed’s vision for the property widened as he came to know the land and his neighbors. This is prime terroir for growing Cabernet Sauvignon in Napa. Later he acquired several other acres from a nearby vintner. Today the property is 110 acres of which 12 acres are planted to grapes.
In early 2019 Ed and Debbie sold the winery and property to husband and wife, James Bean and Christine O’Sullivan. James and Christine are former Apple executives who met while working at Apple; James as the former vice president of retail operations (helping oversee hundred of Apple stores in numerous countries) while Christine helped manage the release of the Mac OS X operating systems.
Both have since left Apple and have put down roots in the Napa Valley – were married at the Culinary Institute of America, are members of the Napa Valley Reserve and own several vineyards in the valley.
Their vineyards are located between 1200 and 1500 feet. They are above the fog line and the frost line; growing days are full of sunshine. The extremes in weather are narrower on Pritchard Hill then perhaps other parts of the Napa Valley – this region generally has a moderate climate. The vineyards are divided into two sections – an upper and a lower site broken into 14 unique vineyard blocks. The upper vineyard is primarily planted to Cabernet Sauvignon while the lower vineyard is planted to Cabernet Franc and Petit Verdot. Like most of Pritchard Hills – the vineyard preparations took some significant work – based on the voluminous amount of rocks that form the soils up here.
And the soils (or lack of) are classic Pritchard Hill – and abundance of both small and large rocks featuring a rust colored brown look at time (both the soils and rocks) from the high iron content. And the name BRAND is an appropriate name, tying in Ed’s love of horses – choosing a double horseshoe as the logo (rusted iron equating to the color of their soils and representing their own brand).
The winery was completed in 2012, just in time for harvest that year and was designed by Architect Juan Carlos Fernandez (also known for designing the cave at Cade Winery in Napa and more recently, nearby Nine Suns). BRAND is a beautiful winery blending both form and function. Ed enjoys horses and originally instructed Juan Carlos to build something in the general shape of a horse barn – tall with a sloped roof. He gave him further instruction – use buildings from old mining towns in parts of the Western USA for design inspiration.
The landscaping surrounding the winery is “east meets west” – landscape architect Hoichi Kurisu has created peaceful surroundings – somewhat Asian inspired as well as incorporating parts of what makes Pritchard Hill unique – the use of large iron stained boulders. Two small waterfalls are located next to the winery. Hoichi says Ed reminded him of water – having the ability to flow around obstacles in the business world; these two falls are dedicated to Ed.
Through a winery club in St. Helena – Ed was introduced to highly regarded winemaker Philippe Melka. Philippe played an integral role in the physical design of the winery as well as matching the type and size of winery equipment to this particular property and its specific vineyard blocks. Philippe has certainly worked in a number of exceptional winery facilities around the valley through his consulting and wine making. Until Philippe and his wife Cherie built and opened Melka Estate near the town of St. Helena, BRAND was ground zero for Atelier Melka – Philippe’s own wine consulting company and is where he made his own wines for several years.
All their tanks are small and incorporate the latest fermentation technology – they were made in Bordeaux. One is used to seeing the red Bucher Vaslin press at premium wineries around the world – this one is not red but rather a custom color, the “BRAND Brown”.
The 2011 BRAND is 93% Cabernet Sauvignon and 7% Cabernet Franc. There is not much of this and or their succeeding vintages. Only 304 cases of this vintage were produced. The wine typically spends 22 to 24 months in French oak barrels – of which 80-85% is new. The smell is the first thing that attracts one to this wine – it smells of the earth with layered aromas of seductive fruit and hints of darker chocolate and espresso. Also notes of toasted cedar. The beauty of this wine and perhaps a Philippe trademark is how seamless it is – from start to finish. Well integrated tannins linger in the front of the palate and then work their way backwards. The finish is clean, delicate and silky.
A number of Cabernet Sauvignons from the 2011 vintage show clear vintage characteristics – herbal and smoky notes on the bouquet – a leaner style of fruit on the palate with good acidity. A number of wines from this vintage we have tried over the years have been a bit thin. However, BRAND’s vineyards were less affected by the cooler and rainy conditions than perhaps other parts of the valley experienced during that year. More sunshine and favorable wind conditions helped ensure even ripening fruit. In our opinion, their 2011’s were some of the top wines in all of Napa from this particular vintage.
While they produced only one wine for several years, they now produce several other red wines including a Bordeaux style blend called BRIO. Appointments are for serious wine enthusiasts and collectors. To join their mailing list and for more information please visit: www.brandnapavalley.com