Wine is a popular drink in most parts of the world. In places like Italy and Portugal, wine is typically taken with an afternoon meal or an evening meal. While Portugal has the highest rate of wine consumption in Europe, the USA beats every other country with an average consumption rate of over 30 million hectoliters in a year. With these numbers, it should be fairly easy to grow your winery business. So, how exactly can you do that? Let’s find out.
1. Create a Website for Your Winery
Wineries nowadays depend a lot on online marketing. The best way to market your winery online would be to set up a website. This isn’t as complicated as you would imagine. And you won’t even need to spend a lot of money on the project. The first thing you have to do is get domain names that suit your business. The name should be memorable as this will make it easier for your customers to find your site. Try to match the domain name to your business name. To create your website, you’ll also need to purchase a web hosting plan. The final step would be to design your website, and this can easily be done with site builders.
2. Host Wine Tasting Events
Wine-tasting events are a great opportunity for you to get people talking about your wine. You’ll especially create a buzz about your winery if you invite bloggers and influencers to your event. Make sure you host clients and business prospects as well. Wine-tasting events also offer a great opportunity for you to showcase your expertise in wine.
3. Hire Knowledgeable Employees
Hiring sommeliers or wine experts can make it easier for you to generate sales. These experts aren’t just full of facts about wine; they’re also storytellers who can engage potential clients. The right people will be able to design and diversify wine programs. And that’s not all. They’ll be able to advise customers on which types of wine they should take, and how they should store the drink. If you can’t find wine experts to hire, you can instead get a consultant to train your staff on the basics of wine.
4. Offer Discounts
One of the best ways of steadily growing your business is to offer discounts to loyal customers. The benefit of these deals is that they’ll give your customers a reason to engage with your business. Consider also offering spontaneous deals to your newer customers. This will also increase your chance of getting repeat business.
Conclusion
There are many tips you can apply to grow your winery business. You should create a website for your business and optimize it for search engines. It’s also essential to host wine-tasting events. These will create some buzz about your winery and can give you a chance to show off your expertise in wine. Make sure you also hire knowledgeable employees. Alternatively, get a sommelier to train your staff. Finally, you should offer discounts to your new and loyal customers.