Reverie Winery Estate

Reverie Winery Estate is a boutique producer, originally located in the Diamond Mountain Appellation south of the town of Calistoga. It was founded by Norm Kiken and his late wife Evelyn Kiken. Their first vintage was in 1996. Norm’s introduction to wine began in a dentist’s chair in 1973 on the east coast while waiting for a root canal. While browsing through one of those obligatory have-to-read magazines you always find in waiting rooms at dentists’ offices he read an article about wine. Most people do not find a sudden inspiration in a dentist office, but that day Norm became intrigued with learning more about wine. He immersed himself into studying and tasting wine while still working in a career in finance. While working as the chief financial officer at Leucadia National Corporation, an insurer based in in Manhattan, he decided he and Evelyn would move to wine country. In 1993 they purchased 40 acres on Diamond Mountain, before it officially became the Diamond Mountain Appellation.

Great wines and great reviews in the early years led to a strong demand. The initial focus of Reverie was on distribution with placement of their wines coming in premium wine shops and other retail outlets as well as highly regarded restaurants, primarily on the east coast of the U.S. Vintner Grant Long was first introduced to Reverie, Norm and the property during a visit in 2002 at age 22. Reverie became more than just a wine to Grant; he didn’t leave for nearly a decade, helping turn their model of selling wine through distributors into one of selling direct to consumers – primarily through seeing visitors on the property and forming a hospitality program for the winery including working with tour operators. And it was through Norm’s own encouragement that Grant eventually started his own wine brand (Aonair).

Then changes started happening. In 2016 Norm sold the Reverie Vineyard property on Diamond Mountain to a development group who is currently still building a luxury hotel on site to be managed by Rosewood Hotels & Resorts Group.

In early 2017 Grant and his wife Megan purchased the former g Cook Winery on North Crystal Springs Road on the eastern side of the valley, within about a 10-minute drive of St. Helena. Despite being only a short drive from St. Helena, the site is quiet and feels far removed from any urban environment. The 26-acre hillside property is tucked on a side valley off of the main Napa Valley; for generations locals used to refer to this area derogatorily as ‘Dego Valley”; today it is called Italian Valley. And what had been in the works prior to acquiring this property, they changed the name from Reverie to Reverie II to indicate the change in ownership, or the next chapter. And then in 2025 the winery name officially became Reverie Winery Estate.

The property came with 3.5 acres of vines (Cabernet Sauvignon, Cabernet Franc and Merlot) dating back to the early 1980s. While in production, the yields were minuscule; for example, vintages were only a ton per acre or less. The low production had to do with the age of the vines but also somewhat with the growing conditions. The vineyard sat on top of volcanic rock (tufa) and the layer of topsoil is extremely shallow with layers of rock immediately beneath. The first vintage harvested from the property by Grant’s team was in 2017. These vines were pulled out and in April 2025, 3.37 acres of Cabernet Sauvignon clone 30 were planted here.

In the past Reverie Winery Estate produced wines primarily from estate grown grapes from Diamond Mountain; today Reverie Winery Estate focuses the majority of their vineyard and wine making efforts on producing single varietal wines. Through Grant’s connections in Napa Valley he is able to source from premium single vineyard sites for their Napa Valley red wines and in a refreshing move for a Napa Valley winery, sources grapes from El Dorado County for additional wines, with some of their vineyard sources at elevation of about 3,000 feet. If this was in Napa Valley, 3,000 feet would be the highest vineyard in the county. For reference, the Harris Blue Ridge Vineyard in eastern Napa County tops out at 2,742 feet.

After tasting a number of the Reverie Winery Estate wines over the years we have noticed a common thread throughout their wines; these are highly aromatic bottlings focusing on the purity and opulence of the fruit with crowd pleasing palates highlighting both fruit, acid, texture and approachability, yet are also age worthy.

Select Wines
Whites
An intriguing white wine sourced from Eldorado County is the Roussanne / Marsanne blend from the Sand Lot Vineyard located at nearly 1,900 feet in elevation. The 2016 Reverie Winery Estate Roussanne Marsanne is 60% Roussanne and 40% Marsanne. Medium to deep yellow in the glass its aromas immediately invite a sip. This bottling is highly aromatic and tropical at times, showing notes of honeysuckle, pineapple, Golden Delicious apple and apricot. Rich on the palate the wine carries a certain weight, offering a creamy and texturally supple character with notes of mineralities mid palate through to the long satisfying finish. This wine offers perhaps more structure than one would expect from a white wine, along with an intensity of fruit (flavors include pineapple, grapefruit and melon) – yet retains a superb balance. We took a peek at this wine 8 years post vintage; it is holding up very well. Note that Reverie Winery Estate no longer produces this bottling, but now makes a lovely Grenache Blanc from Paso Robles.

Reds
The 2021 Reverie Winery Estate Malbec Atlas Peak is one of their very limited production Black Series Label bottlings. Wines bottled under this label are single barrel expressions of specific vineyard blocks. This wine is deep ruby and opaque with an amaranthine rim; the bouquet is dark as this wine’s color with aromas of black cherry, boysenberry and blackberry along with some floral tones including violets and rose petal. Layers of secondary aromatics parallel the fruits including of old cedar, white pepper, chocolate and mocha. The palate is rich and layered with flavors of dark plum, grilled meats, crushed peppercorn and old cedar. The extended finish is dark with grainy and gravelly textured tannins accompanied by a broadly distributed dusty character. There are not many 100% varietal Malbecs in Napa Valley, much less from a mountain vineyard site. This one is worth seeking out. And we would pair it with a hearty beef stew, a winter night and a warm fire.

The 2021 Reverie Winery Estate Cabernet Sauvignon Diamond Mountain District Black Label Series. This bottling is deep ruby and opaque with a purple rim in the glass. The bouquet is meaty and savory and offers darker spices including crushed pepper. But there is plenty of fruit at play including blackberry pie, boysenberry jam and ripe mulberry. It also offers dark chocolate, Graham cracker and toasted cedar. We initially tasted this wine served chilled (as we sometime like to do with rich reds) and the aromatics, even at this cold temperature are not shy and deliver loads of layering. The palate is clearly built with mountain fruit as it showcases a noticeable intensity, richness and a very firm texture. This wine sports flavors of dark plum, dried herbs and a meaty characteristic. The tannins are chewy, gripping, pixelated and far outlast the fruit on the extended finish. Some of our friends from Texas who love well-built Napa Valley mountain Cabernet Sauvignons would quickly gravitate to this bottling.

The 2016 Reverie Winery Estate Cabernet Franc is from Kenefick Ranch in Calistoga; some of the blocks within this sizable vineyard grow on flatter soils, similar to the valley floor. The source block for this wine is grown on alluvial soils directly next to the lowland hills of the Vaca mountain range. This bottling is dark ruby in the glass; the bouquet is opulent and focused on the fruit rather than secondary aromas from the barrel aging. It offers sweet, ripe and jam/preserve notes of darker fruits including blackberry, boysenberry and mulberry along with cassis. As the wine is allowed to open further, it reveals some aromas of baking spice notes including of mocha and Graham cracker. The palate is bursting with a beautiful harmony of fruit and acidity including blackberry, bramble and dark cherry. The earthy tannins linger with a moderate, dry and persistent grip. This wine is packed with all the stuffing to ensure a very long life (we tasted 6 years post vintage date.

The 2015 Reverie Winery Estate Cabernet Franc. Reverie Winery Estate is one of the few producers to put Kenefick Ranch on the label, highlighting as Grant puts it, “single vineyard, single region wines”. Of all the wines we tried from the 2015 vintage, this one shows the youngest. Hints of sage and cigar smoke opens to reveal more fruit, a floral note and an assortment of dessert spices as the wine has time to breath. Initially a bit tight on the palate, when it has time to breathe, shows bright fruit, lively acidity and flavors of plum with similar flavors of dessert spices on the finish. Decent structure. This wine should have a long life ahead of it.

The 2020 Reverie Winery Estate Barbera Reserve is from the Red Rock Vineyard in the Sierra foothills, located at an elevation of slightly over 2,600 feet. This wine is deep ruby in color; the bouquet is highly aromatic immediately upon opening. It offers primarily red fruited scents including currant, cranberry and cherry – paralleled by plenty of savory threads including a meaty/gaminess, freshly tilled soil, sage, old cedar box, dark pepper and assorted other dried herbs. There are also aromas deeper in the bouquet of chocolate and darker baking spices. The fruit shows ripe but not over ripe and offers flavors of black plum, dark cherries, and boysenberries accompanied by a note of dark chocolate. The palate is less savory than the bouquet. Texturally soft with a rounded texture, the tannins glide effortlessly over the palate. Every year, Reverie Winery Estate continues to produce wine from this particular vineyard. For some reason we thought of pairing this vintage with a BBQ pork chop.

The 2016 Reverie Winery Estate Barbera Reserve Red Rock Vineyard El Dorado County is dark ruby in color; the bouquet is savory offering notes of ripe dark plums, strawberries, red cherries, rusting iron, blood, rose stems, garrigue and dried herbs. The fruit aromatics dominate over any secondary aromas from the barrel aging. One immediately notices its juicy and savory quality across the palate due to its lively acid. The palate offers primarily red fruit flavors including cherry, currant and cranberry. It lingers bright but not tart with a low amount of finely dispersed tannins and a ‘Barbera’ darker spice on the finish. We have enjoyed the smell of acorns drying in the oven all afternoon prior to tasting this; the freshness of this wine would pair very well with the high tannins from an acorn-based stew, or something much more understood as far as its flavor profile, a tomato-based pasta.

The 2015 Reverie Winery Estate Barbera is 100% varietal from El Dorado County. Very aromatic it shows floral notes on the bouquet including violet, and a sweet aromatic thread. Also notes of rhubarb, chocolate and subtle hint of white pepper spice showing more in the background. Reveals red fruit on the palate leading to a finish that is well integrated showcasing fairly fine-grained dusty tannins. Drinks wonderfully and easily as a young wine.

The 2016 Reverie Winery Estate Special Reserve Atlas Peak is dark ruby in color; the bouquet offers darker and ripe fruits including plum, blackberry and boysenberry along with tobacco spice, baseball mitt leather being used on a warm day and old cedar box. The palate features intense flavors of blackberry, cherry and dark plum. While this wine showcases its rich fruit, this is a fairly approachable bottling. The tannins are dense, representing the higher elevation site but are resolved so that texturally they feel rounded. Earthy, dusty and woodsy, the tannins linger for quite some time even beyond where the fruit drops off on the palate.

The Special Reserve is a Cabernet Sauvignon focused blend that includes Merlot and Cabernet Franc. The vineyard site is unique and is one of the highest vineyards on Atlas Peak, with views on a very clear day into the Sierra Nevada mountains far to the east. The 2015 Reverie Winery Estate Special Reserve Cabernet Sauvignon: the bouquet is immediately pretty, layered with both fruit and nuances from the oak including notes of mocha. Shows more darker fruit flavors on the palate including blackberry and black cherry with notes of vanilla towards the finish. Fairly robust but integrated tannins anchor a long finish.

The 2016 Reverie Winery Estate Tempranillo Red Rock Vineyard (El Dorado County) is dark ruby in color; the bouquet is filled with aromas of blackberry, boysenberry, mulberry and dark cherry – accompanied by dessert-like aromas including milk chocolate, espresso and Graham cracker. The palate is bright and showcases both red and darker fruits. It lingers savory with a woodsy spice note along with mouthwatering bright cherry filled flavors and very light and well-integrated tannins. Despite its association with Spain, we immediately thought of pairing this with pizza or pasta. But we bet it will also pair very nicely with a Spanish paella.

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After the transition to the new property and new vineyard sources, Grant changed the packaging of the wines. A 14-carat gold silkscreen rounds the lip of the bottle with every cork topped with a single metal ‘coin’ which makes a nice souvenir after opening one of their bottles. This customized ‘coin’ contains the roman numeral II and is pressed by hand into each cork using the attached three tiny metal pins. It represents a ball stopper in golf and is an homage to Grant’s love of this game.

Reverie was also well-known for its ASKiken brand, typically this was a 5-variety red blend. This wine ceased production following the change in ownership; it was a play on Norm’s son’s Andy’s name combining the first initial of his first and middle name. A shirt with this name on it even appeared on one of the front covers of Rolling Stone Magazine.

The wines from Reverie Winery Estate have no distribution and are not found in restaurants or retail outlets, even locally. As a result, the wines are sold entirely through visitors to the property, assisted by referrals from friends and family of visitors or through their private allocation membership club. Perhaps this is a slower and certainly more organic way to build their brand, but with more than 20 years of producing wines, they can afford to do so. And in the long run this builds loyalty; the quality of the wines, the hospitality and the site all speak for themselves.

A visit here is not about flash or opulence. Those characteristics might sell for a while, but always needs to be reinvented. You will be disappointed in the end. Authenticity and being genuine never need to be reinvented. The hosts are well educated, typically have deep roots in Napa Valley and always ensure your time spent here will be fun and enjoyable.

Visits to the estate are by appointment, are unscripted, relaxed and include tasting of their current release wines. One of the highlights of a visit is an ATV ride up to a special lookout perch with chairs made entirely from old barrel staves. The views from here are panoramic of the northern part of Napa Valley. By late 2023 the winery building and hospitality space were fully remodeled with the addition of a covered deck and the conversion of the upper floor space into a tasting room. The transformation from when ownership moved onto this property until now has been remarkable.

Total production is around 4,500 cases annually. Visits are extremely personalized and for serious wine enthusiasts. For more information, to schedule an appointment when you are in Napa Valley, or to join one of their two wine membership offerings, please visit: www.reveriewine.com

Reverie Winery Estate

Original Reverie